From Virginia Woolf’s essay Oxford Street Tide (published as part of the collection The London Scene)

….it cannot be denied that these Oxford Street palaces are rather flimsy abodes – perching-grounds rather than dwelling-places. One is conscious that one is walking on a strip of wood laid upon steel girders, and that the outer wall, for all its florid stone ornamentation, is only thick enough to withstand the force of the wind. A vigorous prod with an umbrella point might well inflict irreparable damage upon the fabric. Many a country cottage built to house farmer or miller when Queen Elizabeth was on the throne will live to see these palaces fall into the dust. The old cottage walls, with their oak beams and their layers of honest brick soundly cemented together still put up a stout resistance to the drills and bores that attempt to introduce the modern blessing of electricity. But any day of the week one may see Oxford Street vanishing at the tap of a workman’s pick as he stands perilously balanced on a dusty pinnacle knocking down walls and façades as lightly as if they were made of yellow cardboard and sugar icing.

And again the moralists point the finger of scorn. For such thinness, such papery stone and powdery brick reflect, they say, the levity, the ostentation, the haste and irresponsibility of our age. Yet perhaps they are as much out in their scorn as we should be if we asked of the lily that it should be cast in bronze, or of the daisy that it should have petals of imperishable enamel. The charm of modern London is that it is not built to last; it is built to pass. Its glassiness, its transparency, its surging waves of coloured plaster give a different pleasure and achieve a different end from that which was desired and attempted by the old builders and their patrons, the nobility of England. Their pride required the illusion of permanence. Ours, on the contrary, seems to delight in proving that we can make stone and brick as transitory as our own desires. We do not build for our descendants, who may live up in the clouds or down in the earth, but for ourselves and our own needs. We knock down and rebuild as we expect to be knocked down and rebuilt. It is an impulse that makes for creation and fertility. Discovery is stimulated and invention on the alert.

The palaces of Oxford Street ignore what seemed good to the Greeks, to the Elizabethan, to the eighteenth-century nobleman; they are overwhelmingly conscious that unless they can devise an architecture that shows off the dressing-case, the Paris frock, the cheap stockings, and the jar of bath salts to perfection, their palaces, their mansions and motor cars and the little villas out at Croydon and Surbiton where their shop assistants live, not so badly after all, with a gramophone and wireless, and money to spend at the movies – all this will be swept to ruin. Hence they stretch stone fantastically; crush together in one wild confusion the styles of Greece, Egypt, Italy, America; and boldly attempt an air of lavishness, opulence, in their effort to persuade the multitude that here unending beauty, ever fresh, ever new, very cheap and within the reach of everybody, bubbles up every day of the week from an inexhaustible well. The mere thought of age, of solidity, of lasting for ever is abhorrent to Oxford Street.