From Lafcadio Hearn’s Kwaidan: Stories and Studies of Strange Things, in the tale Of a Mirror and a Bell.
Now there are queer old Japanese beliefs in the magical efficacy of a certain mental operation implied, though not described, by the verb nazoraeru. The word itself cannot be adequately rendered by any English word; for it is used in relation to many kinds of mimetic magic, as well as in relation to the performance of many religious acts of faith. Common meanings of nazoraeru, according to dictionaries, are “to imitate,” “to compare,” “to liken;” but the esoteric meaning is to substitute, in imagination, one object or action for another, so as to bring about some magical or miraculous result.
For example:—you cannot afford to build a Buddhist temple; but you can easily lay a pebble before the image of the Buddha, with the same pious feeling that would prompt you to build a temple if you were rich enough to build one. The merit of so offering the pebble becomes equal, or almost equal, to the merit of erecting a temple… You cannot read the six thousand seven hundred and seventy-one volumes of the Buddhist texts; but you can make a revolving library, containing them, turn round, by pushing it like a windlass. And if you push with an earnest wish that you could read the six thousand seven hundred and seventy-one volumes, you will acquire the same merit as the reading of them would enable you to gain… So much will perhaps suffice to explain the religious meanings of nazoraeru.
The magical meanings could not all be explained without a great variety of examples; but, for present purposes, the following will serve. If you should make a little man of straw, for the same reason that Sister Helen made a little man of wax,—and nail it, with nails not less than five inches long, to some tree in a temple-grove at the Hour of the Ox,—and if the person, imaginatively represented by that little straw man, should die thereafter in atrocious agony,—that would illustrate one signification of nazoraeru… Or, let us suppose that a robber has entered your house during the night, and carried away your valuables. If you can discover the footprints of that robber in your garden, and then promptly burn a very large moxa on each of them, the soles of the feet of the robber will become inflamed, and will allow him no rest until he returns, of his own accord, to put himself at your mercy. That is another kind of mimetic magic expressed by the term nazoraeru. And a third kind is illustrated by various legends of the Mugen-Kane.